Royal AllianceFIRM
  • Independent B/D
  • < $10B AUM
  • 1,000 - 2,499 Advisors
  • New York, NY

Royal Alliance

Royal Alliance is part of one of America’s largest networks of independent advisors. We have approximately 1,866 advisors across the United States, with more than 500 office staff based in our New York, NY headquarters and our sister locations.

Our recruiters have decades of combined experience in successfully transitioning advisors to new broker dealers, and they stand ready to guide you through the process, from your first tour of our home office through the signing of your deal papers. Securities and Investment advisory services offered through Royal Alliance Associates, Inc. Member FINRA/SIPC.

Broker Dealer Summary

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Gross Revenue

Total Gross Revenue
$250M - $500M

Gross Revenue Percentage (%)

Commission Revenue
Fee-Based Revenue
Fixed Insurance / Other

Financial Overview

Total Client Account Assets
< $10B
Total Advisory Assets Under Management
< $500M
Financial Advisor:Staff Ratio
> 9 : 1
Firm Aggregate E&O Coverage
$10 - 25M

Corporate Profile

1 World Financial Center, 15th Fl
New York, NY 10281
Corporate Phone Number
Get_phone Find Phone Number
(866) 849-7673
Parent Company
Advisor Group
Dmitry Goldin
Head of Recruiting
Al Grilli
Clearing Firm(s)
  • National Financial Services
  • Pershing
RIA Custodians
  • Pershing
  • Fidelity
Year Founded
Firm Channel
  • Independent B/D
Computer_icon Find Web Address

Broker Dealer Highlights

Net Excess Capital
$10M - $20M
Participate in Firm Protocol
Financial Advisor Employment Contract
1099 Independent Contractor
Business Model Supported
  • Hybrid Platform
  • RIA Only
Number of Producing Financial Advisors
1,000 - 2,499

Payouts and Expenses

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Company Biographies

  • Jeff Planty

    Senior Vice President Of Business Development

    Jeff Planty is Senior Vice President of Business Development for Royal Alliance Associates, Inc, where he has responsibility for Royal’s national Business Development team and works with field managers to provide unique business ideas, tools and strategies that focus on increasing productivity and efficiency. Business Development acts as a conduit for communications, training and marketing ideas as well as the implementation of business management and development tools. Jeff also works closely with Recruiting and Advisory Services as well as the Product Partners. He also handles the Northern Region of Royal managers. Prior to his role in Business Development, Jeff led the Royal Alliance Operations department and also worked in various Operational management roles for Advisor Group. Background Jeff has been with Royal Alliance/Advisor Group for 23 years in various Operational roles. He has 35 years of financial service experience and began his career at Pershing. Jeff attended New York City Community College and is FINRA 99 licensed.

  • Dmitry Goldin

    President & Chief Executive Officer

    Dmitry Goldin serves as president and CEO of Royal Alliance Associates and is responsible for formulating and directing strategic and operating initiatives for the firm. He oversees Royal Alliance’s New York-based home office staff as it supports the firm’s 1,800 affiliated financial professionals and recruits new advisors to the firm. Career Summary Dmitry has worked in the financial services industry for more than 20 years having served in retail sales, operations and management capacities. He began his career in retail sales with the Principal Financial Group in 1993 and later serving in service and operations capacities with two independent trust companies in Denver. Prior to joining Royal, he was an operations manager at Charles Schwab, working with both retail and institutional clients. Dmitry joined Royal Alliance in 2000 as a regional management associate and was promoted to a senior regional management role in 2003, where he assumed overall management and supervisory responsibility for the twenty-three-state Central region of Royal Alliance. In 2009, he was promoted to the role of Senior Vice President of Business Development serving in both regional and national management roles. In this capacity, he supported key initiatives of advisor relationship management and retention, practice development, recruiting and product sponsor support. He assumed his current role in January of 2014.

  • Al Grilli

    Senior Vice President Of Recruiting

    Al Grilli is the Senior Vice President of Recruiting for Royal Alliance Associates, Inc. Al works with the Royal Alliance Recruiting team to recruit new advisors and super OSJs to the firm and also provides assistance to current advisors in support of their recruiting efforts. Prior to joining Royal Alliance, Al served as Senior Regional Recruiting Director with the Advisor Recruitment Department for Lincoln Financial Network. In that role, he managed and led growth initiatives in the Northeast and Southeast regions while training and mentoring Regional Recruiters and Field Leaders in sales fundamentals. Al was successful in recruiting Advisors to Lincoln, while developing and implementing sales performance strategies within his territory and throughout the country. Prior to joining Lincoln in July of 2006, Al was with Securities America as Regional Vice President for Branch Office Development. He has over 25 years of broker-dealer industry experience having held positions at Lincoln Financial Distributors, Hornor, Townsend & Kent, The Delaware Funds and Janney Montgomery Scott. Al currently holds the Series 7, 24 and 66 licenses.